Rebrand
Social Media
Merchandise
ReDriven Rebranding
For the ReDriven YouTube channel rebranding, I focused on themes of recycling and sustainability to align with the client’s mission: promoting second-hand car purchases as a smarter alternative to buying new. The rebrand reflects this ethos with the tagline “A new look at used cars,” highlighting the environmental and economic benefits of choosing pre-owned vehicles. The logo also incorporates these motifs through the familiar imagery of the recycling arrows.
YouTube Thumbnails
Thumbnails played a crucial role, as YouTube is Redriven’s primary platform for posts and engagement. I focused on creating visually striking and attention-grabbing thumbnails that stand out in feeds, encouraging viewers to click and engage with the content. By combining bold colors, clear imagery, and concise text overlays, each thumbnail was designed to capture interest immediately and drive higher view rates.
Merchandise
I designed supporting merchandise assets to complement the brand, creating visually cohesive and appealing items that align with Redriven’s identity. This included concepts, graphics, and layouts that could be applied across apparel and accessories, helping to strengthen brand presence and engagement beyond digital platforms.
