Social Media

Brief

Create social content to address a gap in mid-funnel marketing by building consideration and product understanding.

Approach

I developed a 3-part animated carousel designed to communicate a clear, relatable benefit. The core idea, “movement,” reflects how Tyro supports customer flow, transaction speed, and cash flow—key drivers of business performance.

Execution

Slide 1 – Awareness
A bold hook: “Keep things moving” to stop the scroll and highlight the problem of slow payments. Supporting copy and CTA reinforce the concept and encourage interaction.

Slide 2 – Benefit
“Tap. Go. Done.” communicates speed and simplicity in a way that is instantly recognisable. Real-world imagery makes the product feel intuitive and relevant.

Slide 3 – Solution
A clean product-led frame positions Tyro Pro as the solution, using minimal, confident messaging to support consideration and recognition.

Design Rationale

Motion & Graphics: Subtle animation and Tyro expression assets reinforce the concept of movement while maintaining brand identity.
Colour: A focused palette (Azure and Spring) ensures consistency and strong visual cohesion across the set.

Typography: Use of National 2 Condensed aligns with brand guidelines while creating impact in a social context.

Layout: Each tile works independently in-feed while forming a clear narrative as a carousel.

Outcome

This concept addresses the mid-funnel gap by clearly communicating value, showing real-world relevance, and positioning Tyro Pro as a simple, effective solution.